WHY IT’S CULT:
Offering trend-led, celebrity-approved (it’s graced the face of Kim KW, for one) products and application tools that challenge tradition, ICONIC London was founded by trained make up artist Jade Elliott. With crafty contouring tools, heavenly highlighters and brilliant brushes, this is the range responsible for the flawless faces and seamless selfies that dreams are made of.
Uniting five fan favourites in full sizes at saving of 45%(!), this Ultimately Iconic set is a must for ICONIC London loyalists or the perfect introduction to the brand’s world-worshipped glow-givers… Want a sneak peek? Inside you’ll find the Triple Threat Mascara (9ml), Sheer Blush in ‘Power Pink’ (12.5ml), The Brow Silk Kit (5g), Prep-Set-Glow in ‘Original’ (120ml) and the Illuminator in ‘Original’ (13.5ml).
The must-have product everyone is raving about, the Illuminator is guaranteed to take your highlight to epic new proportions. Every drop of the super-concentrated shimmer elixir glides on smoothly to bestow ultra-blendable glow. Refreshing and moisturising, the luscious Prep-Set-Glow features subtle light-reflecting particles to leave you with a gorgeous gleam, whether you use it to prep skin for make up, set a finished look or to grant a stunning, ‘glossy’ effect to a bare face. Inspired by old Hollywood’s trick of using soap to set brows in place, The Brow Silk Kit allows you to create the brows of your dreams. From fluffy and feathered to groomed and sleek, simply dip the Brow Groomer into the Brow Silk and brush through your brows to create the desired affect. The key to the dewiest, buildable flush, the Sheer Blush bestows natural, pinched-your-cheeks colour that looks like your face made it. With dense bristles to separate and fan your lashes, the Triple Threat Mascara frames your eyes with an intense black pigment and clings to each lash for an extended effect that pinky promises to last all day. We’re obsessed!
FULL INGREDIENTS LIST:
Original Illuminator: Hydrogenated Didecene Isododecane Hydrogenated Polyisobutene Mica Hydrogenated Polycyclopentadiene Hydrogenated Styrene/Isoprene Copolymer Triethoxycaprylylsilane 1,2-Hexanediol Caprylyl Glycol May Contain: CI 77491 (Iron Oxides) CI 77891 (Titanium Dioxide)
Triple Threat Mascara: Aqua, Glyceryl Stearate, Copernicia Cerifera Cera, Cera Microcristallina, Ricinus Communis Seed Oil, Polyvinyl Alcohol, Propylene Glycol, Stearic Acid, Palmitic Acid, Aminomethyl Propanol, Phenoxyethanol, Caprylyl Glycol, Sodium Dehydroacetate, Lecithin, Tocopherol, Ascorbyl Palmitate, Citric Acid, CI 77499
May contain: CI 77499 (IRON OXIDES)
Power Pink Sheer Blush: Aqua (Water), Dimethicone, Cetyl Peg/Ppg 10/1 Dimethicone, Isododecane, Glycerin, Talc, Phenoxyethanol, Sodium Chloride, Magnesium Sulfate, Synthetic Wax, Sodium Dehydroacetate, Disteardimonium Hectorite, Potassium Sorbate, Polysilicone 11, Dimethiconol, Benzoic Acid, Hydrogen Dimethicone, Propylene Carbonate, Dehydroacetic Acid, Aluminum Hydroxide, Ethylhexylglycerin, Marrubium Vulgare Extract, Isopropyl Titanium Triisostearate, Citric Acid. May Contain +/ +/–: CI 77 891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 73360 (Red 30 Lake), CI 42090 (Blue 1 Lake).
Original Prep Set Glow: Aqua, Glycerine, Butylene Glycol, PPG-26-Buteth-26, PEG-40 Hydrogenated castor oil, Phenoxyethanol, Cucumis Sativus (Cucumber) Fruit Extract, Propylene Glycol, Chamomilla Recutita Flower Extract, Camellia Sinensis Leaf Extract, Polysorbate 20, PEG-20 Glyceryl Laurate, Tocopherol, Linoleic Acid, Retinyl Palmitate, Panthenol, Caffeine, Arginine, Mica, Titanium Dioxide, Iron Oxides (CI 77491), Calcium Sodium Borosilicate, Tin Oxide, Parfum, Chlorophenesin, Disodium EDTA, Sodium Benzoate, Potassium Sorbate, Diethylhexyl Syringlylidenemalonate, Caprylic/Capric Triglyceride
Brow Silk & Brush: Simmondsia Chinensis (Jojoba) Seed Oil. Euphorbia Cerifera (Candelilla Wax) Cera, Hydrogenated Simmondsia Chinensis (Jojoba) Seed Oil, Ricinus Communis (Castor) Seed Oil, Butyrospermum Parkii (Shea Butter), Theobroma Cacao (Cocoa) Seed Butter.